张慧玲 田 昊

• 1:太原市图书馆 太原 030024

摘要(Abstract)：

[目的/意义]随着数字化、智能化技术的广泛普及，传统的公共图书馆数据库已无法满足读者的多样化需求，本文在4V营销理论的视域下，深入探讨公共图书馆特色数据库建设的策略与实践。[方法/过程]首先总结4V营销理论在图书馆领域的应用研究现状，以及当前公共图书馆特色数据库建设存在的问题；进一步构建“4V+4Re”视域下公共图书馆特色数据库建设应用模型，通过差异化资源建设、功能化内容设计、价值化深挖数据以及深入化用户交互，推动公共图书馆服务的创新与升级；最后以太原市图书馆老报纸数据库为例，详细分析该数据库的实践成效，验证所提框架的可行性与有效性。[结果/结论]从数据资源池、数据形态、数据潜力及情感连接等多个维度出发，提出公共图书馆特色数据库建设的相关思考。

关键词(KeyWords)： 数据库建设 公共图书馆 4V营销理论 4Re

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 张慧玲 田 昊

参考文献(References)：

• [1]李丽.我国高校图书馆特藏文献数据库建设研究[J].图书馆工作与研究,2024(7):79-87.(LI L.Research on the construction of special collection literature database in Chinese university libraries[J].Library Work and Study,2024(7):79-87.)
• [2]梁琳.我国省级公共图书馆古籍数据库建设现状、问题与对策[J].图书馆工作与研究,2024(4):44-52.(LIANG L.Status, problems and countermeasures of the construction of ancient books database in provincial public libraries in China[J].Library Work and Study,2024(4):44-52.)
• [3] PRITT A L.Library guides: structural design/construction engineering technology: Finding articles[J].Engineering, Environmental Science,2017,2(7):1-2.
• [4]吴金明.新经济时代的“4V”营销组合[J].中国工业经济,2001(6):70-75.(WU J M.The "4V" marketing mix in the new economic era[J]. China Industrial Economics,2001(6):70-75.)
• [5] 解朝杰,谢翠.4V理论与企业营销组合创新研究[J].中国商贸,2010(2):39-40.(XIE C J, XIE C. A study on the 4V theory and the innovation of enterprise marketing mix[J]. China Business & Trade, 2010(2):39-40.)
• [6]MUKHOPADHYAY S, SINGH R K, JAIN T. Developing big data enabled marketing 4.0 framework[J]. International Journal of Information Management Data Insights, 2024, 4(1): 100214.
• [7]ZHENG X. Research on marketing strategies of domestic movies under the perspective of 4V theory: Taking “Full River Red” as an Example[C]//SHS Web of Conferences. EDP Sciences, 2024, 188: 03004.
• [8]廖叶丽.基于4V营销理论的公共图书馆古籍文化走读服务研究[J].图书馆工作与研究,2023(10):93-98,112.(LIAO Y L.Research on the walking reading service of ancient books culture in public libraries based on the 4V marketing theory[J].Library Work and Study,2023(10): 93-98,112.)
• [9]王文静,邓馨悦.基于4V营销理论的高校图书馆微信视频号运营策略研究[J].传播与版权,2023(11):53-55.(WANG W J, DENG X Y. Research on the operation strategy of the WeChat video accounts of university libraries based on the 4V marketing theory[J]. Communication & Copyright, 2023(11): 53-55.)
• [10]范楠楠,胡素敏,陈雅.基于4V营销理论的图书馆阅读推广研究——以铜陵市图书馆为例[J].新世纪图书馆,2022(11):36-42.(FAN N N,HU S M,CHEN Y.Research on library reading promotion based on 4V marketing theory: Taking Tongling City Library as an Example[J].New Century Library,2022(11):36-42.)
• [11] AN Q. Research on 4V marketing strategy of physical bookstore based on consumer behavior[C]//1st Africa-Asia Dialogue Network (AADN) International Conference (AADNIC 2019). Atlantis Press, 2020: 45-50.
• [12] 李沁蓉.整合4V和4I营销组合的医院图书馆服务策略[J].中华医学图书情报杂志,2019,28(3):42-45.(LI Q R.Strategies for the service of hospital library by integrating the 4V and 4I marketing theories[J].Chinese Journal of Medical Library and Information Science,2019,28(3):42-45.)
• [13]胡谦锋.我国公共图书馆古籍数据库建设的问题与对策研究[J].数字图书馆论坛,2024,20(1):79-84.(HU Q F.Problems and countermeasures of the construction of Ancient book database in public libraries in China[J].Digital Library Forum,2024,20(1):79-84.)
• [14]岑映,方芳.定海黄氏特色文献资源建设分析——以舟山市图书馆为例[J].图书馆杂志,2023,42(5):128-134.(CEN Y, FANG F.Analysis on the construction of characteristic document resources of Huangs in Dinghai: Taking Zhoushan library as an example[J].Library Journal,2023,42(5):128-134.)
• [15]白宫.公共图书馆家谱整理及数据库建设研究——以安徽省图书馆为例[J].图书馆学刊,2022,44(8):44-50.(BAI G.Research on the sorting of family genealogies and the construction of the database in public libraries—Taking the Anhui provincial library as an example[J].Journal of Library Science,2022,44(8):44-50.)
• [16] DONGHEE G S, KYUNGSUN J, EUN H L.Public library needs assessment to build a community-based library: Triangulation method with a social media data analysis[J].Library & Information Science Research,2022,44(1):101142.
• [17] SENGUL B E, EMERY C S, FLEMING T C, et al.Movies in public libraries: A checklist comparison with internet movie database recommendations[J].Public Library Quarterly, 2012,31(4):352-362.
• [18] 陈珍容.传承红色基因视域下高校图书馆红色资源数据库建设研究——以福建省本科高校图书馆为例[J].图书馆工作与研究,2024(8):68-74.(CHEN Z R.Research on the construction of red resource databases in university libraries from the perspective of inheriting the red gene—Taking the libraries of Fujian provincial undergraduate universities as an example[J].Library Work and Study,2024(8):68-74.)
• [19] 雷忠恺.技术赋能下图书馆高质量发展新模式[J].图书馆,2025(4):44-49. (LEI Z K. New Models for the high-quality development of libraries enabled by technology[J].Library,2025(4): 44-49.)