图书情报研究

以中美城市公共图书馆战略规划为分析文本,对中美城市公共图书馆阅读推广策略进行内容分析与比较。研究发现:中美城市公共图书馆战略规划中阅读推广策略所占比重均不是很高;在推广对象方面,美国城市公共图书馆在未来几年仍然将持续重视培养儿童早期阅读素养,国内城市公共图书馆除关注儿童之外,进城务工人员、低收入群体等特殊人群也是重点关注对象;推广方式均注重结合传统和新型阅读推广方式,开展多种形式的阅读推广活动;推广客体以书目等文献信息读物为主,美国城市公共图书馆更加强调阅读乐趣,而国内更加强调阅读习惯的培养。在分析中美差异的基础上提出四点建议:细化阅读推广对象、重点提升儿童早期阅读素养,创新阅读推广方式、加强与其他组织机构的合作,拓展阅读推广客体、着力提升民众阅读兴趣,增加并实施阅读推广效果评价。

Taking the city public libraries' strategic plans as the texts for analysis, this paper compares the reading promotion strategy of Chinese and American city public libraries. It is found that the part concerning reading promotion in the strategic plan of both countries' city public libraries does not occupy much space. As for the target of reading promotion, American libraries in the coming years will continue to focus on and cultivate children's early literacy.However, in addition to children, Chinese libraries will focus on rural migrant workers, low-income groups and other special groups. As for the methods of reading promotion, both of them pay attention to the combination of the traditional and the new ways, and various kinds of reading promotion activities are carried out. Priority is given to the documental information readings such as bibliographica in both countries. American city public libraries lay stress on pleasure of reading while their Chinese counterparts pay more attention to the cultivation of reading habits.It is suggested that the target readers should be further divided, more importance attached to children's literacy, the methods of reading promotion innovated, cooperation with other organizations strengthened, the object of reading promotion expanded, public interest in reading improved and that the effect of reading promotion should be evaluated.