黄 炜1, 2 白珊珊1 余 辉1, 3

• 1:湖北工业大学经济与管理学院 武汉 430064； 2. 武汉晴川学院商学院 武汉 430204； 3. 湖北循环经济发展研究中心 武汉 430068

摘要(Abstract)：

［目的/意义］探索大学生对反诈信息规避行为的影响因素及作用机理。[方法/过程]基于SOR理论构建大学生反诈信息规避行为影响因素模型，通过问卷调查收集数据，采用结构方程模型（SEM）对研究模型检验。[结果/结论]研究发现，自我效能和负面情绪是使大学生产生信息规避行为的关键因素，且自我效能在信任倾向和信息规避行为之间、信息质量与信息规避行为之间发挥中介作用。负面情绪在信任倾向、信息意识、资源可用性与信息规避行为之间均发挥中介作用。内部刺激中，信任倾向正向影响大学生的负面情绪和自我效能，信息意识正向影响大学生的负面情绪。外部刺激中，信息质量正向影响用户自我效能感，资源可用性负向影响大学生负面情绪，信息过载对信息规避行为具有直接的正向影响。研究结果可为反诈宣传工作的顺利开展提供理论依据。

关键词(KeyWords)： 反诈宣传 SOR理论 信息规避行为 结构方程模型

Abstract:

Keywords:

基金项目(Foundation): 本文系国家社会科学基金项目“价值共创视角下顾客参与的质量贡献机制研究”（项目编号：17BGL090）、湖北省高等学校哲学社会科学研究重大项目“新时代高校突发事件网络舆情分析与引导机制研究”（项目编号：19ZD025）的研究成果之一

作者(Author): 黄 炜1, 2 白珊珊1 余 辉1, 3

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